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Cultural code
We connect national identity with contemporary fashion without falling into costume-like cliches.
BAY creates premium outerwear where contemporary Kazakh urbanism meets authorial design, comfort, and inner freedom.
For us, a bomber is not a seasonal impulse but a precise silhouette that speaks about character without excess. Every piece is shaped through fabric, proportion, and detail so it feels like a manifesto of individuality.
Origin
Atyrau, Kazakhstan
Signature
Oversize bombers with authorial character
Release format
Limited drops and refined essentials

Founder
Banu Gaidar
Founder of BAY, designer, creative director
BAY grew from Banu Gaidar's personal vision and from the energy of Atyrau as a city that values movement, character, and self-definition. The brand treats outerwear not as decoration, but as a silhouette that supports confidence in everyday life.
Each BAY bomber is approached like a complete design object: authorial prints, premium hardware, durable fabric, and a generous oversize cut are composed into one clear statement. The result is a piece that feels collected, modern, and recognizably its own.
Brand Story
At BAY, a bomber is treated as a work of design from the first line of the print to the last hardware choice.
We bring together cultural code, comfort, and a current urban silhouette so a local product can sound confident both inside Kazakhstan and beyond it.
01
We connect national identity with contemporary fashion without falling into costume-like cliches.
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Materials, fit, and finishing are chosen so the garment works visually, tactically, and emotionally.
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We design pieces that outlive a single season and become part of a personal uniform.
Founder
Founder of BAY, designer, creative director
Banu Gaidar is a designer and entrepreneur from Atyrau who develops BAY as an authorial outerwear brand and as a space for contemporary feminine strength, style, and cultural ambition.
"I want a woman to enter a room feeling that what she wears is not just a bomber, but confidence tailored to her own rules."
We communicate only what the brand confirms and keep every order personal through WhatsApp support.
Orders are delivered across Kazakhstan. International shipping is not available at the moment.
Orders are sent via KazPost and courier services across Kazakhstan. In-city delivery can be arranged through Yandex Go and inDrive.
Before checkout, our team helps confirm sizing and order details in WhatsApp for a more confident purchase.
A tracking number is sent after dispatch. Returns and exchanges are not available for the brand's authorial pieces.
BAY's premium feel is built through proportion, material, service, and a design language that remains recognizable without becoming loud.
The generous cut creates expressive volume and freedom of movement without feeling heavy.
Water-resistant fabric helps the silhouette keep its structure and support the rhythm of city wear.
Zippers, cuffs, and finishings are treated as an integral part of the design, not an afterthought.
Refined essentials, colorblock solutions, and limited prints shape collections with a clear point of view.
Our Clients
BAY builds on real social capital: hundreds of client photos, support from recognizable personalities, and brand awareness that grew from Banu Gaidar's own name and design language.
300+
client photos and videos
Atyrau
design and service home base
Made in KZ
local expertise and production